After spending the day shopping at the mall, you return home happily with your shopping bags. However, as you unload your bags, you realise you didn’t really need half the stuff you bought; they were bought on impulse. Sounds familiar? You are not alone. While you will find on the internet many solutions on how to reduce impulse buying, not many offer a solution to stop impulse buying once and for all. In Episode 94 of The Financial Coconut this week, Reggie discusses the concept of Money Story as a way to help you eradicate the root of impulse buying.