Why Do We Regret The Things We Buy? [TFC 145]

Why Do We Regret The Things We Buy? [TFC 145]

Do you believe in multiple selves? No, we are not entering the supernatural realm but if you want to understand why we experience buyer’s remorse, then we need to learn more about the different roles we play in our lives and how it can affect the way we think about our spending.

TFC 145 goes deep into the conflicting mix of emotions when we make a purchase: why do we feel so excited just before we buy something but once we buy it, we feel down in the dumps? What can we do to manage this emotionally-charged financial rollercoaster?

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