From Sound of Music to supply chains, this episode takes you behind the scenes of European business expansion with a fascinating twist. Industry insiders reveal:
- The hidden connection between Singapore and Austrian markets
- Surprising cultural insights that most consultants won't tell you
- Real stories of market entry victories (and failures)
- The unexpected role of airports in European business strategy
Plus: Learn why that "obvious" expansion strategy might be your biggest mistake! Whether you're:
- Planning to take your business to Europe
- Curious about international market dynamics
- Looking for authentic insights beyond the tourist facade
...this is the raw, unfiltered conversation you need to hear before making your next move.
What We Discuss:
- 00:00 - Intro
- 02:17 - What makes the Spanish and Austrian market interesting to Singapore Businesses looking to expand abroad? 06:19 - What are some of the policies in place or resources available for business owners with products for the Spanish and Austrian market?
- 16:34 - What are some hurdles/ issues for Singaporean businesses when entering the market?
- 18:10 - Are there any localisation requirements for businesses entering?
- 21:32 - Is there any institutions Singaporeans should reach out to if they are interested to venture into the Spain or Austrian markets?
- 24:29 - What are the typical paths for business owners in expanding?
- 27:16 - What industries tend to do better in the EU?
- 30:42 - What would you advise Singaporean firms entering Spain or Austria?
Episode Resources:
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